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4 event marketing strategies to boost your attendance today

Event Industry News

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. In other words, get them to take micro-steps first, and they’ll step into your venue. Are you offering templates, cheat sheets, an ebook? Micro-commitments.

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How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

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[NEW EBOOK] Event Management Technology for Dummies

Cvent: Event Marketing

Over the years, it’s become more and more apparent that the meeting and events industry is changing. From mobile event apps to registration websites, venue sourcing sites to increased data and analytics, there’s no part of the event lifecycle that doesn’t use event management technology in some way.

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Hybrid Event Strategies for Dummies, Cvent Special Edition

MeetingsNet

With the right event technology, you can facilitate two event experiences—for in-person attendees and one for virtual ones—that are seamlessly connected to offer attendees, sponsors, and venues many new, engaging opportunities. Developing a cross-functional support team for your event. Download the eBook today!

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8 Event Marketing Ideas to Boost Attendance

Eventsforce

There can be any number of partners involved helping to bring your event to life. Just think of possible partners that could help with broadening the reach of your marketing. Partner up with the host venue, host destination, sponsors, an association(s) or speakers and discover ways in which you can work together.

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Farmer's Roundup: 10 Best Ideas from Event Farm Content

Event Farm

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

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9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference. Want more tips for hosting successful events?